Petmol, together with the brand’s ambassadors Elena Shramko and Sergey Magaev, held master classes as part of the Moscow Cake Show 2026 forum — the main professional forum for confectioners and bakers.
During the forum, the brand’s ambassadors shared unique techniques, professional secrets, and inspiring trends with the participants — all of which are invariably based on the impeccable quality of Petmol products.
May 19: The Art of Dessert Transformation by Elena Shramko
Elena Shramko, together with Evgeny Gretsepanov, held a masterclass on the topic «How to turn a basic recipe into a premium dessert.»
Using the éclair as an example, the experts showed how a familiar dessert can reveal new dimensions thanks to changes in the recipe. The audience didn’t let the speakers go for a long time, and the meeting ended with an autograph session.
May 20: Wedding trends for 2026 by Sergey Magaev
The second day of the forum was marked by a striking performance by Sergei Magaev, a brand chef, founder of Art Confectionery, and ambassador of Petmol, who, together with pastry chef Tatyana Somova, conducted a master class titled «Premium Mini‑Desserts. Wedding Trend 2026. The Aesthetics of Serving an Original Dessert.»
The speakers immersed the audience in the world of modern confectionery aesthetics and explored why mini‑desserts are taking over the wedding market and the catering industry, and also demonstrated premium‑level presentation techniques.
During the session, Sergei Magaev shared his unique, original recipe for the most delicate custard based on Petmol cream, explained the principles behind creating an original visual image for a dessert, and held a wow‑tasting.
