The PLANTO and Petmol brands actively participated in the PIR EXPO trade show in Moscow from October 3 to 6.
A surprise awaited exhibition guests — a vibrant booth for the new PLANTO brand! It was at the exhibition that we unveiled the new name for the localized ALPRO brand. We are confident that we were able to convince industry professionals that PLANTO will preserve ALPRO’s legacy and offer new opportunities for the category’s development and its promotion among the target audience.
Throughout the exhibition, our booths generated the liveliest interest among visitors. They hosted master classes on coffee brewing and various dishes prepared by a professional chef, featuring appetizers and desserts, as well as product tastings — all accompanied by pleasant professional networking!
Charlie Cappetti shared his impressions: «I thoroughly enjoyed visiting our two PETMOL and Planto brand booths at PIR Expo! We were so happy to see visitors tasting and enjoying our products. I am confident that these two brands have a bright future in the HoReCa sector, which is a strategic growth channel for them. Together with Gilles Bourlot, we also met with our partners and discussed future collaboration. My conclusion: there are no limits for us!» PIR EXPO is Russia’s largest professional event for HoReCa industry specialists. Every year, the exhibition brings together leading manufacturers and suppliers of products, solutions, and services for the hospitality industry, as well as restaurateurs and hoteliers from Russia and CIS countries, all under one roof.
We congratulate our colleagues on the successful organization of and participation in such a significant industry event!
